In a blog post yesterday afternoon, Reddit announced that they would be testing out a partnership with Viglink, a competitor of Skimlinks, to automatically include affiliate tracking on Reddit links to merchant websites, excluding Amazon. The test will be conducted by user, and Reddit says only a small percentage of users will experience the change during the test phase. Redditors can also opt out, if they have any objections.

The change won’t affect existing affiliate links, so redditors who have already been using Reddit to post affiliate links won’t have their commission stolen from them, but this will affect all ‘unclaimed’ links. Merchants should expect to see in a bit of an uptick in Viglink clicks when this rolls out, and if you were previously receiving free referrals from Reddit, that’s about to come to a change.

One has to wonder what’s next for Reddit. Once links are affiliatized, might there be opportunities to pay for additional exposure via affiliates? Will Reddit turn into the Pinterest-that-might-have-been? Time will tell…

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